Get Out the Vote, 2nd ed. Reviewed in The American Prospect
Get Out the Vote, 2nd ed., by Donald P. Green and Alan S. Gerber, receives a glowing review in the July/August issue of The American Prospect. You can view the article online here.
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.
The race for the White House may seem like a marathon, but the nomination process is becoming a sprint, with the starting gun fired earlier each time. Where state primaries and caucuses were once spread out over a period of three or four months, most are now crammed into a four—or five—week interval at the very beginning of the delegate selection calendar. Despite the importance of this issue in American politics, however, too little systematic analysis has been done on the topic. 
